Signage and logo design for Bespoke Salon, a locally owned hair salon based in Charlottesville VA.

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The owners were looking for a playful yet professional logo mark for their new business. They initially had little idea what they were looking for and what was even possible for their business. After a consultation and conversation about the values and mood they wanted to convey with their brand we landed on this final version.

 

They also value sustainability in their business model and as with such knew that they wanted a design that would primarily only appear in a digital space. This gave us the freedom to make a bolder choice and create something with more fine details and subtle nuances, that would be highlighted in a digital presence.